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Ed-Fi Alliance Brand Guidelines

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Below are extracts of key portions of the Ed-Fi Alliance Brand Guidelines. For the full guidelines, please refer to the PDF document.

Talking About Your Integration with the Ed‑Fi Data Standard​

What Partners Need to Know
When describing your product’s integration with the Ed‑Fi Data Standard, it’s important to communicate clearly, accurately, and consistently with the Ed‑Fi Alliance’s brand, trademark, and language guidelines. The points below highlight the most critical requirements for partners.

1. How to Describe Ed‑Fi Correctly (Language & Terminology)​

When referencing Ed‑Fi in documentation, always use specific, complete terms—never “Ed‑Fi” by itself.

Approved terminology​

  • Ed‑Fi Alliance – the organization that develops, governs, and drives adoption
  • Ed‑Fi Data Standard – the common framework that ensures education data is consistent, compatible, and secure
  • Ed‑Fi Technology Suite – the interoperable tools used to implement the Data Standard
  • Ed‑Fi ODS/API – the combined platform (preferred term in most cases)
  • Ed‑Fi API or Ed‑Fi ODS – only in API‑specific or ODS‑specific documentation

Correct usage examples​

  • “Our platform implements the Ed‑Fi Data Standard.”
  • “This solution integrates with the Ed‑Fi ODS/API for secure data exchange.”

Verb guidance​

  • The Ed‑Fi Data Standard is implemented
  • The Ed‑Fi Technology Suite is deployed
  • The Ed‑Fi Alliance drives adoption

This precision helps avoid confusion and ensures consistency across the Ed‑Fi Community. |

2. Representing Your Partner Status​

If your organization participates in the Ed‑Fi certification or badging program:

  • Ed‑Fi Certified Partner: Products that generate data aligned to the Ed‑Fi Data Standard
  • Ed‑Fi Badged Partner: Products that consume and use data aligned to the Ed‑Fi Data Standard

Only use Certified Partner or Badged Partner language if you are licensed to do so under the Ed‑Fi Trademark License Agreement. Partner logos may appear in:

  • Technical documentation
  • Product dashboards
  • Websites and marketing materials
  • Presentations and visual aids

Where logos are shown alongside your own, they must be equal in size and prominence, with proper spacing and visual separation. See the full guidelines for detailed logo usage rules.

3. Trademark and Attribution Requirements​

When referencing Ed‑Fi trademarks in documentation:

  • Use the ® symbol on first and prominent uses (e.g., Ed‑Fi® Data Standard)
  • Include the required attribution statement, typically in the footer or legal section:

“The Ed‑Fi® marks are trademarks of the Ed‑Fi Alliance and are used under license.”

You may not:

  • Incorporate “Ed‑Fi” into your product name, company name, or domain
  • Imply endorsement by the Ed‑Fi Alliance
  • Register domains containing Ed‑Fi marks without written permission

These rules protect both your organization and the integrity of the Ed‑Fi ecosystem |

4. Brand Voice When Describing Integrations​

When explaining how your product works with the Ed‑Fi Data Standard, the Ed‑Fi Alliance encourages a tone that is:

  • Clear and simple – minimize jargon and explain value plainly
  • Approachable and collaborative – emphasize partnership and community
  • Inspiring and outcomes‑focused – connect data interoperability to real benefits for educators and students

Avoid language that is condescending, overly technical for the audience, or implies exclusivity or control over the standard. |

5. Visual and Design Considerations (High‑Level)​

If your documentation includes Ed‑Fi logos or visual references:

  • Use approved logo versions and maintain required clear space
  • Do not modify, recolor, or distort logos
  • Ensure your branding remains primary; Ed‑Fi branding should be present but not dominant
  • Follow accessibility‑friendly design practices for clarity and readability

Detailed specifications (sizes, colors, placement) are provided in the full guidelines. |

Learn More​

This summary highlights the most important considerations for partners describing their Ed‑Fi integrations. For full details—including logo usage, color palettes, typography, certification logo placement, and extended language guidance—please review the complete Ed‑Fi Alliance Brand Guidelines (March 2026).